I was fortunate enough to get in contact with Krizia. For anyone who has talked to her, you realize that she is a very busy women. A women who never stops and is dedicated to her work. I was even shocked she replied to my email to conduct this interview! The interview is below, it is very informative and an eye opener to many. The interview has not been edited.
1. When was mybeautymatch.com founded?
I launched myBeautyMatch.com in June 2007.
2. Tell us a little bit more about MyBeautyMatch. Why did you start it?
The intention behind myBeautyMatch.com was to offer a perspective on beauty from the eyes of a woman who was no longer in her 20s. Most beauty bloggers where in their teens and 20s and I was in my 30s and wanted to bring the voice of beauty over 35!
3. How many articles do you write a day for MyBeautyMatch?
I started writing one article per day, but quickly moved to two articles. After one year, I was writing between 3-5 articles per day. They weren’t as long, but they were frequent. By mid-2008, I started writing longer more details articles that covered a topic in more depth.
4. You give out a lot of free products. Why?
I give a lot of free products to build a community and show that that I offer a lot of value.
5. Please share with us an interesting story regarding MyBeautyMatch.
In October of 2009 I was contacted by a television production studio who was shooting a new snip off show on money management. The coordinator had read a post I wrote on buying designer clothes on ebay and she contacted me to see if I’d agree to be an expert on a future show. In November 2009, I spent a Saturday morning giving advice to a 20-something year old shopaholic on how to curb her spending and how to sell her designer wears on ebay to help pay off her debt.
6. Do you have any other websites you work with?
Yes, I’ve launched EatSmartAgeSmart.com in April 2009.
In June 2009 (two months after launching Eat Smart Age Smart) I was awarded with the nomination of ‘Top Health Blogger’ in the Healthy Eating category by Well Sphere.
Well Sphere has over 3000 health bloggers as part of their network, but only 200 of us (located in 35 countries) have received the mention of ‘Top Health Blogger’!
7. Do you have anyone helping you or is It just you?
Oh, yes! I do outsource the tech part of the site along with publishing the content and a few other functions. It’s too much work for one person.
8. Any tools you can suggest to people?
One of the most important thing beginners must think about is building a database of followers. This is something that should be done from day 1 of the launch of the blog.
9. How can people find you? Facebook…twitter… etc
10. Any helpful tips for beginners?
Make sure you work on your online branding. If you are creating a lead blog, make sure your brand looks professional. You can outsource this work to outsource people or you can find local students willing to work for a lower hourly wage in order to secure the experience.